GEO: be the business AI assistants recommend.
More people now ask ChatGPT, Gemini, Perplexity or Claude where to go instead of searching. GEO makes your business clear to those assistants, so they can cite it.
GEO stands for generative engine optimization. An AI assistant answers from what it can read and trust: your site, your Google Business Profile, directories and reviews. If those sources are vague, or disagree about your hours or services, the assistant leaves you out or gets you wrong.
GEO and SEO share a base, which is a fast site with clear facts that crawlers can read. GEO adds pages that answer real questions in full sentences, facts that match everywhere, and files written for AI crawlers.
What we do
Facts that match everywhere
Your name, services, area, hours and contact, the same on your site, your Google Business Profile and your social profiles.
Answers in plain sentences
Pages and a questions section that answer what customers ask, in a form an assistant can quote.
Structured data
Machine-readable descriptions of your business, services and questions, the same vocabulary search engines use.
A door open to AI crawlers
An llms.txt file that summarises your business, and a robots.txt that lets ChatGPT, Perplexity, Claude and Gemini read your pages.
Where it shows
- Answers in ChatGPT and ChatGPT search
- Perplexity
- Google's AI Overviews and Gemini
- Claude
- Voice assistants that read from the web
Questions
Can you guarantee ChatGPT will recommend me?
No, and nobody can: each assistant decides for itself. What we can do is make your business easy to understand and cite, so you are in the running.
Is GEO different from SEO?
It builds on SEO. SEO helps you rank in a list of links; GEO helps an assistant describe and recommend you in its own words. We do both together.
Does this site do it?
Yes. cardonstudio.com has structured data, a questions section, an llms.txt file and a robots.txt that welcomes AI crawlers, like the sites we build.
Ask how assistants see your business today.
Tell us your business name and city. We reply with what we would change.