Work, Studio product
LoadPR
A barbell plate calculator and personal record tracker, on the App Store.
The problem
Every lifter does the same arithmetic several times a session: which plates make this weight, in kilograms or pounds, on this bar. And records live in a notes app. LoadPR does the arithmetic and keeps the records.
The approach
A native iOS app with a plate calculator built around the bars and plates you actually own, a record tracker, and a freemium model through StoreKit 2 with a lifetime and an annual option. Keyword research for the App Store listing runs as its own small pipeline in the studio.
Where it is now
Live on the App Store. The listing is maintained with a keyword loop the studio built for it, which is the same discipline applied to marketing that it applies to code.
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