Where it started
Everything went through Instagram: the photos, the questions and the bookings. That works for people who already follow her, not for someone who searches Google for brows in Los Mochis or asks an AI assistant where to get microblading.
Bookings are confirmed on WhatsApp with a deposit by bank transfer. That stayed: the site had to lead to the same conversation, not replace it.
What we built
An image-led site in her brand colours and type. The first screen is a short video of her hair-stroke technique; then one full screen per service, Hairstroke, LatinBrows, Powder brows and lips, each with photos of her own work.
- Every "Agendar" button writes the first WhatsApp message: the service, whether there is previous work, preferred days and the client's name. The client only sends it.
- A brow finder: dragging the brow between natural and defined, and between hair strokes and powder, shows which technique suits.
- Her official logo, redrawn as a vector from the original, for the site, the icon and the share image.
For Google and AI assistants
The title and heading say what people search: brow and lip micropigmentation in Los Mochis. The answers to common questions are marked up so Google and assistants read them as answers.
The site describes the business as a beauty salon, with the artist and her services, and has an llms.txt file that summarises it for AI assistants.
Built for any phone
Contrast was measured against the photos' pixels, text never goes below 12 px, and every button is at least 44 px. Visitors who prefer less motion see it without animation, and it works even if JavaScript does not load.